A brand identity is made up of several different elements, such as the logo, color scheme, typography, and visual vocabulary. The use of fonts effectively is not covered nearly as often as the use of logos, colors, and visual vocabulary. The elephant font has been immensely popular with people for headings and titles.
Here are some details on the artistic, utilitarian, and technical elements of fonts.
Basic of fonts
A typeface is a collection of all the alphabetic letters that have been created with comparable features. It is also referred to as a typeface.
Fonts are typically made to provide a variety of style options. These comprise ultrabold, semibold, bold, regular, light, and italic font styles. There are also “Expert” variants of several fonts, which contain mathematical symbols and fractions.
Families of fonts are often collections of fonts that contain every variation of a font. When you utilize fonts with huge families, you’ll have a vast selection of typefaces at your disposal for diversity and emphasis in your content.
You would come across numerous basic classifications of fonts. Apart from the four common classifications of fonts available, you might also come across other available options inclusive of all-caps fonts and handwriting fonts. However, the basic four classifications of fonts have been the most common and useful in all business communications.
Usage guidelines for creative fonts
There are specific traits that define each type of typeface and serve to define that font’s personality. A font’s personality features can include being serious or humorous, old-fashioned or contemporary, readable or aesthetically pleasing, among many more. Your company’s brand should be reflected in and enhanced by the font characteristics you employ in your marketing materials and business correspondence.
Most fonts have features in common or contrast with one another. Your typefaces will match and be consistent throughout your documents if you use fonts with similar traits. Your items’ visual texture and attractiveness will be increased by selecting fonts with contrasting features.
A maximum of three or four font families should be used on any piece of marketing collateral or paper. Employing bold or italic effects does not count as using multiple fonts (a font family contains all bold and italic versions of the same typeface). It’s confusing and unprofessional to use more than three or four fonts.
To sum it up
When it comes to making the most of fonts, consider looking for the one suitable to meet your specific needs. You should be aware of the various kinds of fonts to use the one that meets your requirements.